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Role Track Sample preview

Marketing

Master AI tools that give marketers an unfair advantage — from producing better copy in minutes to running smarter campaigns with less effort.

This is a sample — your version gets personalised

After the 3-minute assessment, the module order, examples, and exercises inside this track adapt to your specific role, seniority, and goals. A Marketing Director and a Growth Manager get different versions of the same track.

Get my personalised version
26 lessons
~7 hrs
Certificate included
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Who this is for

  • You manage campaigns, briefs, or content and want AI to free you up for strategy
  • You produce copy, assets, or reports and want professional output faster
  • You're responsible for marketing ROI and want sharper analysis without more headcount

What changes

Before3 hours writing a campaign brief from scratch
After20 min AI draft, 30 min refinement
BeforeWeeks to build a full content calendar
AfterFirst draft in under an hour
BeforeManual competitor analysis taking a full day
AfterStructured analysis in 15 minutes

Sample curriculum

Module order & content adapt after your assessment
01

AI Fundamentals for Marketers

Free
4 lessons
01
What AI Actually Is (and Isn't) for Marketers
~17 minStart
02
The Marketer's AI Toolkit: Which Tool for What
~17 minStart
03
How LLMs Process Your Marketing Content
~17 minStart
04
Setting Up Your AI Workflow from Day One
~17 minStart

AI Copywriting & Content

01
The Anatomy of a High-Performance Marketing Prompt
~17 min
02
Campaign Briefs and Creative Concepts at Speed
~17 min
03
Repurposing Content Across Channels
~17 min
04
Maintaining Brand Voice at Scale
~17 min

Campaign Intelligence

01
AI-Powered Market Research
~17 min
02
Competitor Analysis with AI
~17 min
03
Audience Segmentation and Persona Development
~17 min
04
A/B Testing Strategy with AI
~17 min
05
SEO and Organic Search with AI
~17 min

Personalisation & Automation

01
Email Personalisation at Scale
~17 min
02
Building a Content Calendar with AI
~17 min
03
Social Media Automation Strategy
~17 min
04
Dynamic Content and Lead Nurture at Scale
~17 min
05
Paid Media Optimisation with AI
~17 min

Reporting & Strategy

01
Performance Analysis with AI
~17 min
02
Writing Executive Marketing Reports
~17 min
03
Forecasting and Planning with AI
~17 min
04
Building an AI-First Marketing Strategy
~17 min

Multimodal AI & the AI-Era Marketer

01
AI Image Generation for Marketing
~17 min
02
AI Video and Audio for Marketing
~17 min
03
The AI-Augmented Creative Brief
~17 min
04
Building Your Personal AI Marketing Stack
~17 min