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Role Track
Sample previewMarketing
Master AI tools that give marketers an unfair advantage — from producing better copy in minutes to running smarter campaigns with less effort.
This is a sample — your version gets personalised
After the 3-minute assessment, the module order, examples, and exercises inside this track adapt to your specific role, seniority, and goals. A Marketing Director and a Growth Manager get different versions of the same track.
Get my personalised version 20 lessons
~6 hrs
Certificate included
Who this is for
- You manage campaigns, briefs, or content and want AI to free you up for strategy
- You produce copy, assets, or reports and want professional output faster
- You're responsible for marketing ROI and want sharper analysis without more headcount
What changes
Before3 hours writing a campaign brief from scratch
After20 min AI draft, 30 min refinement
BeforeWeeks to build a full content calendar
AfterFirst draft in under an hour
BeforeManual competitor analysis taking a full day
AfterStructured analysis in 15 minutes
Sample Curriculum
Module order & content adapt after your assessment
1
AI Fundamentals for Marketers
Free4 lessons
AI Copywriting & Content
The Anatomy of a High-Performance Marketing Prompt
~17 min
Campaign Briefs and Creative Concepts at Speed
~17 min
Repurposing Content Across Channels
~17 min
Maintaining Brand Voice at Scale
~17 min
Campaign Intelligence
AI-Powered Market Research
~17 min
Competitor Analysis with AI
~17 min
Audience Segmentation and Persona Development
~17 min
A/B Testing Strategy with AI
~17 min
Personalisation & Automation
Email Personalisation at Scale
~17 min
Building a Content Calendar with AI
~17 min
Social Media Automation Strategy
~17 min
Dynamic Content and Lead Nurture at Scale
~17 min
Reporting & Strategy
Performance Analysis with AI
~17 min
Writing Executive Marketing Reports
~17 min
Forecasting and Planning with AI
~17 min
Building an AI-First Marketing Strategy
~17 min